First of all, we do care about rats a$$’s... that’s why we only test on humans ;-)

Tons of companies do clinical trials!!... right?!

It’s easy to assume, but let’s have a better look.

99% of the claims from other companies are either that their products are “Scientifically Proven” or they’ve done “Consumer Trials” so we wanted to dig a little deeper with you to understand the difference.

Scientifically Proven: Generally speaking, it usually means the piece of text was not written by real scientists. Science doesn’t really do “proof”, it does “disproof”.

Let’s take an example... ’someone thinks that all swans are white.’ So, they go and have a look at a swan, then another, next it’s ten more, finally how about a hundred more. It turns out all the swans they saw were white. Does that prove all swans are white? No, it fits in with what they thought at first, but it doesn’t PROVE anything. Finding just one black swan, however, conclusively disproves it.

“Scientifically Proven” is more of an advertising phrase than a scientific one.

Consumer Trial or Survey: These are where companies or brands group their customers, ask them to use the product and report back. Very simple but often completely unregulated and open to a lot of biases and influence.

Independent Clinical Trial: Products are sent off to an authorised independent test company. This company has no connection or financial gain to the product (other than to test it). The products are tested on human subjects in a very strict and controlled environment so there can be no cheating. The test subjects usually do not even know what the product “is” or what it’s “supposed to do”. They’re told very little, so it’s entirely focused on the results and not opinions. Independent clinical trials are one of the fairest and accurate product trials available. You’re not just getting our thoughts; you’re getting the facts…

Now, do you give a rat's a$$ about Clinical Trials?